Designed by: PepsiCo Design & Innovation
Country: United States

Miss Jessie’s

Updated on February 10th, 2010  |  
1 Minute Read

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Designed by Hyperakt | Country: United States | Fonts used: Bureau Grotesque, Berthold-Script, Berthold Akzidenz-Grotesk Condensed

“One part in a rebranding campaign for Miss Jessie’s, a high end hair product company devoted to African-American women.

I worked directly with the owner to develop a new brand experience through an old product. With a foundation of bold typography, this line is rooted in an older world while reinvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.”

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Miss Jessie’s

1 Minute Read
jessies1

jessies1

Designed by Hyperakt | Country: United States | Fonts used: Bureau Grotesque, Berthold-Script, Berthold Akzidenz-Grotesk Condensed

“One part in a rebranding campaign for Miss Jessie’s, a high end hair product company devoted to African-American women.

I worked directly with the owner to develop a new brand experience through an old product. With a foundation of bold typography, this line is rooted in an older world while reinvisioned in the new. It evokes a sense of down-home nostalgia, offering the user a sense of pride in both themselves and their product.”

jessies2

jessies3

jessies4

jessies5

jessies6

jessies7

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