Designed by: PepsiCo Design & Innovation
Country: United States

Moonstruck Classic Chocolate Bar

Updated on December 4th, 2010  |  
1 Minute Read

Moonstruck Classic Chocolate Bar

Designed by Sandstrom Partners | Country: United States

“Moonstruck Chocolate Co. is known for making premium handcrafted truffles. Our assignment was to revive a dusty line of chocolate bars. Our goal (and challenge) was to create packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multisensory experience and imagination. We focused the cut-paper style illustration subject matter on Northwest imagery. Specifically the Portland area’s landmark St. Johns Bridge, under which Moonstruck is located. Also integrated into the wrapper design are a beaver, Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a partially hidden Sasquatch. We also created 3 unique chocolate bar impressions that are randomly used throughout the entire line in production, so that consumers will have a discoverable to enjoy upon unwrapping.”

Moonstruck Classic Chocolate Bar

Moonstruck Classic Chocolate Bar

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Designed by: PepsiCo Design & Innovation
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Moonstruck Classic Chocolate Bar

1 Minute Read
moonstruck1

Moonstruck Classic Chocolate Bar

Designed by Sandstrom Partners | Country: United States

“Moonstruck Chocolate Co. is known for making premium handcrafted truffles. Our assignment was to revive a dusty line of chocolate bars. Our goal (and challenge) was to create packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multisensory experience and imagination. We focused the cut-paper style illustration subject matter on Northwest imagery. Specifically the Portland area’s landmark St. Johns Bridge, under which Moonstruck is located. Also integrated into the wrapper design are a beaver, Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a partially hidden Sasquatch. We also created 3 unique chocolate bar impressions that are randomly used throughout the entire line in production, so that consumers will have a discoverable to enjoy upon unwrapping.”

Moonstruck Classic Chocolate Bar

Moonstruck Classic Chocolate Bar

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