“Yes, you read it right! Blond Bitch. Moorhouse’s, a brewery dating back to 1580, commissioned us to design a range of packaging for two new beers being launched into the US market.
These were Blond Bitch and Owd English Ale. Moorhouse’s asked us to catch a flavour of the English real ale tradition with the designs being strong, English and rustic. The imagery was to be saucy and eye catching with appeal to an American audience. But without being in any way offensive.
They had come to the right agency. Beer and sauce. And only slightly offensive.
When developing the concepts for Blond Bitch – based on their UK marketed Blond Witch beer – we introduced connotations of witchcraft and a voluptuous girl, keeping true to the roots of the brand. Wickerman anyone?
A little less brazen, the Owd English pack illustrates a rotund and friendly looking, old English gentleman who clearly enjoys his ale.
So well were the packs received, that we were asked to redesign packs for the brewery’s two leading products, Pendle Witches Brew and Black Cat.”