Designed by: PepsiCo Design & Innovation
Country: United States

Nature Paint

Updated on October 29th, 2012  |  
2 Minutes Read

Nature Paint

Designed by B&B studio | Country: United Kingdom

“From its base in rural Cornwall, Naturepaint makes the UK’s only paint certified with zero VOCs – volatile compounds that contribute to pollution and are hazardous to health. Made only from natural ingredients, including local clays and pigments, Naturepaint is so safe it’s the only paint that can be sold via post, and is completely biodegradable.”

Nature Paint

“Keen to help more people paint healthily, Naturepaint tasked us with creating a new identity for the brand that would retain its natural and ethical stance but also communicate a colour range and quality of coverage that are a match for the leading brands. Our black and white identity is designed to disrupt the category with a pure, simple aesthetic that lets each colour chip shine from the pack. Its clarity of execution speaks of performance, while the brand mark communicates naturalness, cleverly combining a flower and a droplet – a hint that the product is mixed with water.”

Nature Paint

“As both the identity and product are challenging to the category, we normalised the brand by introducing a classic paint tin shape, but crafting it from recyclable card. Unlike normal paint tins, which are difficult to dispose of, these cylinders can be safely composted. We also created names for each colour, inspired by Cornwall’s flora and fauna, and collected in a simple colour card.”

Nature Paint

Popular designs

Flavorz* – Brand And Packaging Design

“The asterisk that accompanies the name is the graphic symbol that carries the other attributes that are inserted in the brand DNA and a way to say that Flavorz* is flavor and much more.”

Tru Bru

Designed by Epic | Country: Australia “Tru Bru, meaning ‘true flavour, brewery fresh’, is a high-tech system of take-home craft beer. With the bottles the primary

Simply Nuts Packaging Design By Studio Oeding

“Handmade illustrations with natural motifs from Benin’s jungle as well as a power animal per variety and together with the intense color code offer a clear differentiation with strong shelf impact as well as clear variety differentiation…”

Designed by: PepsiCo Design & Innovation
Country: United States

Nature Paint

2 Minutes Read
lovely-package-nature-paint-1

Nature Paint

Designed by B&B studio | Country: United Kingdom

“From its base in rural Cornwall, Naturepaint makes the UK’s only paint certified with zero VOCs – volatile compounds that contribute to pollution and are hazardous to health. Made only from natural ingredients, including local clays and pigments, Naturepaint is so safe it’s the only paint that can be sold via post, and is completely biodegradable.”

Nature Paint

“Keen to help more people paint healthily, Naturepaint tasked us with creating a new identity for the brand that would retain its natural and ethical stance but also communicate a colour range and quality of coverage that are a match for the leading brands. Our black and white identity is designed to disrupt the category with a pure, simple aesthetic that lets each colour chip shine from the pack. Its clarity of execution speaks of performance, while the brand mark communicates naturalness, cleverly combining a flower and a droplet – a hint that the product is mixed with water.”

Nature Paint

“As both the identity and product are challenging to the category, we normalised the brand by introducing a classic paint tin shape, but crafting it from recyclable card. Unlike normal paint tins, which are difficult to dispose of, these cylinders can be safely composted. We also created names for each colour, inspired by Cornwall’s flora and fauna, and collected in a simple colour card.”

Nature Paint

Previous
Next