“Duffy & Partners, the internationally recognized branding and design firm, announces the addition of another client to its culinary portfolio. New French Bakery, makers of Artisan breads in the grocery, retail, food service and restaurant markets, tapped Duffy & Partners to redesign the bakery’s brand, identity and packaging. With an opportunity to differentiate the New French brand, the new logo and design language provide a graphic impact in the chaotic visual arena of the market.
The classic fleur-de-lis design of the original logo has been transformed to a simple, sleek and straight to the point design, with the name of the bakery front and center flanked by soft blue hues. Packaging for the take home products introduce the shopper to the new branding with bold, simple words. ‘Take, Bake, Yum!’ appears in bold letters that send an honest message to the consumer that the product enclosed is no-nonsense and incredibly easy and fast to make, while at the same time being beautiful, aromatic and delicious.