Designed by: PepsiCo Design & Innovation
Country: United States

Off The Leaf

Updated on May 13th, 2010  |  
1 Minute Read

Off The Leaf

Designed by A|D Creative Group | Country: United States

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

Off The Leaf

Popular designs

Renee Voltaire

Designed by TBWA\ Stockholm | Country: Sweden “TBWA continues to evolve the design for Renée Voltaire, this time in the breakfast product

Ola Dubh 1991

Designed by threebrand | Country: United Kingdom “An extension of the core Ola Dubh range, the product is the first of a

Student Work – Pamela Rounis

Designed by Pamela Rounis | Country: Canada Capilano Universtiy graduating student Pamela Rounis sent us some of her great package design work.

Designed by: PepsiCo Design & Innovation
Country: United States

Off The Leaf

1 Minute Read
leaf1

Off The Leaf

Designed by A|D Creative Group | Country: United States

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

Off The Leaf

Previous
Next