“Olden is a 100% clean mineral water that has been protected by nature through thousands of years. Under strict quality control, the water is bottled on sight at Blåfjellkilden, situated underneath the glacier in Jostedalen national park in Norway.
Olden launched a new bottle and package design September 1st 2010. Over the last years, the brand has experienced a general decrease in several areas, reducing its brand recognition and equity. Consequently, it has lost status in comparison to other mineral water brands.
Dinamo Design created a brand strategy and package design that positions the brand as more premium, and hopefully regain its position as the purest mineral water, untouched by modern society. The bottle design was developed in collaboration with Frost Produkt industrial design agency.
The idea behind the label is to reflect the unique way in which the water is preserved, in underground springs with the glacier as a protecting shield. In the same way the label wraps around the bottle, with the black or white color representing nature, and the blue inside color representing the water that is protected.
The bottle is designed for Olden to be percieved as one brand with one bottle. Therefore, subtle changes were made to the proportions of the three different sizes (0,5l, 0,7l and 1,5l) to produce a bottle that looks and feels similar across the range, while staying within the limitations of production. The resulting bottle shape is clean, sleek and iconic.
Through the unique bottle design, and the differentiated visual identity, Olden now appears distinct within its category and distinguishes this premium mineral water from its competitors.”