Designed by: PepsiCo Design & Innovation
Country: United States

Orrefors

Updated on September 27th, 2010  |  
1 Minute Read

Orrefors

Designed by Neumeister | Country: Sweden

Input: It was Orrefors, and designer Erika Lagerbielke, who were given the great pleasure of producing the official gift from the people to the Swedish Royal Wedding couple. This exclusive royal set of glasses is not available for the public, but a very similar “retail version” was created and named “Divine”. How could this set of glasses benefit from the Royal one, without being too ingratiating and finally get a life of its own?

Output: With the design- and communication concept “Love is Divine” the parallel to the royal set of glasses is rather obvious, as long as the Royal Wedding is on the agenda. When, however, all memories of the wedding have declined, the concept lives on and could easily be transformed in to almost anything; Dining is Divine, December is Divine…  Always with an appropriate illustration. Neumeister delivered the main concept, packaging design, ads, sales material ; brochure, point of sale material, etc.

Outcome: Huge media attention. Just released.”

Orrefors

Popular designs

RM Rum

Designed by Alexey Malina Studio | Country: Russia “RM is a unique author’s rum created by Roman Milostivy. RM is a blend

Seaworthy Vodka

Designed by Squad Ink | Country: Australia “We constantly find ourselves dreaming up product ideas that bridge the gap between design and product development. Seaworthy Vodka

LH2O

Designed by Pedrita | Country: Portugal LH2O is a research project on a new form for Água de Luso (Luso water) and

Designed by: PepsiCo Design & Innovation
Country: United States

Orrefors

1 Minute Read
orrefors1

Orrefors

Designed by Neumeister | Country: Sweden

Input: It was Orrefors, and designer Erika Lagerbielke, who were given the great pleasure of producing the official gift from the people to the Swedish Royal Wedding couple. This exclusive royal set of glasses is not available for the public, but a very similar “retail version” was created and named “Divine”. How could this set of glasses benefit from the Royal one, without being too ingratiating and finally get a life of its own?

Output: With the design- and communication concept “Love is Divine” the parallel to the royal set of glasses is rather obvious, as long as the Royal Wedding is on the agenda. When, however, all memories of the wedding have declined, the concept lives on and could easily be transformed in to almost anything; Dining is Divine, December is Divine…  Always with an appropriate illustration. Neumeister delivered the main concept, packaging design, ads, sales material ; brochure, point of sale material, etc.

Outcome: Huge media attention. Just released.”

Orrefors

Previous slide
Next slide