Designed by: PepsiCo Design & Innovation
Country: United States

Packaging Design: Angostura Tamboo Spiced Rum

Updated on September 5th, 2022  |  
2 Minutes Read

Designed by: Simil Design | Region: Trinidad & Tobago

Trinidad & Tobago’s only distillery, House of Angostura, has created a “vibrantly spice rum” to get the party started.

“Trinidad & Tobago is called ‘The Rainbow Country’ for its mix of different cultures and traditions. Is a convergence of art, music and nature. This all comes together in the biggest celebration in the Caribbean — Carnival.

The vibrant new bottle was designed with the spirit of Carnival in mind. The brand is named after Tamboo Bamboo, “the rebellious instrument that inspired the steel drums.”

Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum

The packaging

The packaging reflects the Carnival vibes with its layered illustrations. The metallic foil and color palette reflects the “mix of different cultures and traditions” seen in the Caribbean nation.

The packaging also reflects The Rainbow Country’s upbeat art, nature, and music.

“The yellow diamond creates contrast and adds a link to Angostura’s bitters brand color, while the illustration plays a fun role in the design, creating a rich and colorful universe where all the qualities of the rum and the richness of the place come together and expresses deeply. The result is an intricate design that invites to be explored in detail to discover every element that makes Tamboo and Trinidad and Tobago special.” 

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Designed by: PepsiCo Design & Innovation
Country: United States

Packaging Design: Angostura Tamboo Spiced Rum

2 Minutes Read
Tamboo

Designed by: Simil Design | Region: Trinidad & Tobago

Trinidad & Tobago’s only distillery, House of Angostura, has created a “vibrantly spice rum” to get the party started.

“Trinidad & Tobago is called ‘The Rainbow Country’ for its mix of different cultures and traditions. Is a convergence of art, music and nature. This all comes together in the biggest celebration in the Caribbean — Carnival.

The vibrant new bottle was designed with the spirit of Carnival in mind. The brand is named after Tamboo Bamboo, “the rebellious instrument that inspired the steel drums.”

Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum
Packaging Design: Angostura Tamboo Spiced Rum

The packaging

The packaging reflects the Carnival vibes with its layered illustrations. The metallic foil and color palette reflects the “mix of different cultures and traditions” seen in the Caribbean nation.

The packaging also reflects The Rainbow Country’s upbeat art, nature, and music.

“The yellow diamond creates contrast and adds a link to Angostura’s bitters brand color, while the illustration plays a fun role in the design, creating a rich and colorful universe where all the qualities of the rum and the richness of the place come together and expresses deeply. The result is an intricate design that invites to be explored in detail to discover every element that makes Tamboo and Trinidad and Tobago special.” 

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