Copain is a French word meaning friends or me and my partner. The French word also has another meaning: the term is generally used to denote a bread company. The term has been adopted by Sarl Chez Perle de Sucre, an Algerian company within the industrial bakery sector.
With Copain, the Algerian company announces its entry into a border marketing sector. Sarl Chez Perle de Sucre approached the Padua-based design agency Neom to create the packaging design for the new brand. The design agency mentions:
“The indication received was very clear: follow the concept of the ‘American Look like’ or to propose an offer of products inspired by American food culture, therefore sandwiches, hot-dogs, etc.
Among the various conceptual areas proposed, the company found itself closer to the typical American pop style. A classic Evergreen capable of overcoming the barriers of time expertly updated thanks to the use of a photographic cut and a contemporary layout setting.”
The packaging design reminds one of the American flags, increasing the shelf value of the product. In addition to the logo, the packaging contains the image of the product that raises the appetite appeal.
“The final result is a strong range of products with very high personality, recognition and shelf impact. A real product innovation but above all of style that could easily overcome the boundaries of the country where it was born.”