Do you know what the legend of the Púca is? The Púca is a shapeshifter and is capable of assuming various forms. The creature can also shapeshift into a human but with various animal features such as a tail or ears. The Púca is associated with both good and bad fortunes.
Backbar Studios Limited decided to use this character from Irish Celtic folklore as the focal point of the packaging design of Garden County whiskey.
“The purity and heritage in the product, the mystique of the process and the unspoilt Wicklow countryside gave us the opportunity to develop and bring alive a character from Irish Celtic folklore and mythology. The legend of the Púca, with its ability to shape change into various native animals or indeed human form, and which enjoyed acts of devilment and mischief became our illustrated starting point for this series of high-end labels and packaging.”
While the packaging is contemporary, it does highlight the product’s Irish roots. The earthy colors, together with the fonts and the legendary Púca, add to the classiness of the brand.
“Earthy colors and accent golds with just enough hand-created typography, echo the mythology and the whiskey’s Irish roots. Natural papers and subtle embossing contrasted with a torn edge of antique gold foil, bring together all the crafted traditions with the flair of contemporary ambition.”