Designed by: PepsiCo Design & Innovation
Country: United States

Panettone

Updated on February 11th, 2010  |  
1 Minute Read

Panettone

Designed by Purpose | Country: United Kingdom

“For their first Christmas, newly established printers Greenford Printing wanted a memorable way to promote their business and at the same time wish their valued clients a ‘Merry Christmas and Happy New Year’.

By building on the familiar language of colour specification, Pantone swatches initiated the main theme for our concept. ‘Panettone’ created a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different Pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging.”

Panettone

Popular designs

Student Work – Aaron Willard

Designed by Aaron Willard | Country: United States Kon•verse: Logo and packaging design for a California wine company. The packaging uses a

Salon Modern

Designed by Studio MPLS | Country: United States “Salon Modern is a new upscale salon cooperative where stylists can invite their own

Add Some

Designed by Designit | Country: Denmark “The brief was to take their existing product, which was very old and outdated and give it

Designed by: PepsiCo Design & Innovation
Country: United States

Panettone

1 Minute Read
panettone1

Panettone

Designed by Purpose | Country: United Kingdom

“For their first Christmas, newly established printers Greenford Printing wanted a memorable way to promote their business and at the same time wish their valued clients a ‘Merry Christmas and Happy New Year’.

By building on the familiar language of colour specification, Pantone swatches initiated the main theme for our concept. ‘Panettone’ created a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different Pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging.”

Panettone

Previous
Next