Designed by: PepsiCo Design & Innovation
Country: United States

Rabbit Children

Updated on July 23rd, 2011  |  
1 Minute Read

Rabbit Children

Designed by Brian Danaher | Country: United States

“The CD package may be on the decline but that decline also creates an opportunity to stand out. For their new EP, Rabbit Children wanted to create a package that could be used as both a self promotion tool and appeal to their fan base. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s lyrics, was sent to music journalists and bloggers, radio stations and concert promoters. The packaging helped create awareness for the new release by standing out from the generic CD comps and digital download codes typically sent by most labels.”

Rabbit Children

Rabbit Children

Rabbit Children

 

Rabbit Children

Rabbit Children

Rabbit Children

Rabbit Children

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Rabbit Children

1 Minute Read
lovely-package-rabbit-children1

Rabbit Children

Designed by Brian Danaher | Country: United States

“The CD package may be on the decline but that decline also creates an opportunity to stand out. For their new EP, Rabbit Children wanted to create a package that could be used as both a self promotion tool and appeal to their fan base. The limited edition letterpress printed package, which includes an insert with illustrations inspired by the band’s lyrics, was sent to music journalists and bloggers, radio stations and concert promoters. The packaging helped create awareness for the new release by standing out from the generic CD comps and digital download codes typically sent by most labels.”

Rabbit Children

Rabbit Children

Rabbit Children

 

Rabbit Children

Rabbit Children

Rabbit Children

Rabbit Children

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