Designed by: PepsiCo Design & Innovation
Country: United States

Real Chocolate

Updated on October 4th, 2011  |  
1 Minute Read

Real Chocolate

Designed by Studio Alto | Country: Australia | Fonts: Garage Gothic, Archer

“San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate.

In the words of San Churro – “When it comes to chocolate, the truth is that there’s no substitute for REAL cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs – it’s the key, essential ingredient. Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show, no substance.”

Real Chocolate

Real Chocolate

The design response was to create something artisan, hand crafted and most importantly, REAL to reflect the product itself. The result being a range of products each with its own individual type execution and colour-way printed on 100% recycled card. A flexible solution to cater for any range expansion in the future.”

Real Chocolate

Real Chocolate

Real Chocolate

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Designed by: PepsiCo Design & Innovation
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Real Chocolate

1 Minute Read
lovely-package-real-chocolate1

Real Chocolate

Designed by Studio Alto | Country: Australia | Fonts: Garage Gothic, Archer

“San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate.

In the words of San Churro – “When it comes to chocolate, the truth is that there’s no substitute for REAL cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs – it’s the key, essential ingredient. Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show, no substance.”

Real Chocolate

Real Chocolate

The design response was to create something artisan, hand crafted and most importantly, REAL to reflect the product itself. The result being a range of products each with its own individual type execution and colour-way printed on 100% recycled card. A flexible solution to cater for any range expansion in the future.”

Real Chocolate

Real Chocolate

Real Chocolate

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