Designed by: PepsiCo Design & Innovation
Country: United States

Reverend Berriman’s

Updated on March 30th, 2010  |  
1 Minute Read

berrimans1

Designed by Lowestudio | Country: United Kingdom

“Our client, the Reverend John Berriman had created a taste revelation by adding natural chilli extract to homemade cola and apple drinks. The Reverend came to us for guidance in rebranding his product and relaunching it to compete within the specialist/premium soft drinks market. Our task was to create a strong brand direction which avoided negative associations of ‘heat’ often linked with chilli products. We identified that the real revelation was the Reverend himself – we simply created a brand with a personality that already existed. The Reverend Berriman saw the light!”

berrimans2

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Reverend Berriman’s

1 Minute Read
berrimans1

berrimans1

Designed by Lowestudio | Country: United Kingdom

“Our client, the Reverend John Berriman had created a taste revelation by adding natural chilli extract to homemade cola and apple drinks. The Reverend came to us for guidance in rebranding his product and relaunching it to compete within the specialist/premium soft drinks market. Our task was to create a strong brand direction which avoided negative associations of ‘heat’ often linked with chilli products. We identified that the real revelation was the Reverend himself – we simply created a brand with a personality that already existed. The Reverend Berriman saw the light!”

berrimans2

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