Designed by: PepsiCo Design & Innovation
Country: United States

Sarotti Cherry Packaging Design

Updated on November 7th, 2022  |  
2 Minutes Read

Designed by: Hajok Design | Country: Germany

Sarotti, a German brand known for its sugar-coated cherry, has “three different types of alcoholic pralines with whole cherries in its line-up.” The brand wanted to develop a packaging system that would connect with the customers emotionally and highlight its premium quality.

“The aim was to develop a modern, emotional packaging design that reflects the premium quality of the chocolates and also appeals to a younger target group. In addition, the packaging should encourage people to buy them as a gift. The intention was for the pack to be a visual highlight on any dining table to be eaten straight out of the box. The two-part cardboard box with an innovative opening mechanism complete with a vent cut-out was to be embellished with loving details to heighten the emotional appeal of the product.

Sarotti Cherry Packaging Design
Sarotti Cherry Packaging Design
Sarotti Cherry Packaging Design

The packaging

Sarotti teamed up with Hajok, a Hamburg-based design agency, to create packaging illustrations that would enhance the shelf value of the products. Hajok used a combination of red and pink along with cocoa-bean and cherry illustrations to attract customers.

“The HAJOK team really looked forward to the 360° storytelling! Both the interior as well as the exterior of the two-piece box are intrinsic parts of the on-pack design. Die-cut elements, cherry and cocoa-bean illustrations and the red and pink color scheme all combine to create an on-shelf presence that immediately catches the eye. The diamond shape is in a color that boldly contrasts to the background. This serves to stage the brand while the color coding stands for the respective flavor. This attention to detail reflects the premium quality of the pralines and the stylish and refreshingly different design makes CHERRY N° a real gem!

Popular designs

West Eleven Cocktails

“West Eleven Cocktails, created by leading mixologist Ben Reed are the first Real Cocktails Bottled. They are made with real fruit, the

Chemistry Gin Packaging Design

Sustainability is at the core of Chemistry Gin, so the design agency used a “100% Estal Pharma Wild Glass recycled bottle with 100% cotton uncoated paper stock.” Furthermore, the creative studio used abstract orb illustrations, which blur “the line between pragmatic science and the pure joy of a well-mixed drink.”

Abella

Designed by Bonnie Miguel | Photography: Judy Parker | Country: Spain “Abella is fine artisan honey produced and estate bottled in Galicia,

Designed by: PepsiCo Design & Innovation
Country: United States

Sarotti Cherry Packaging Design

2 Minutes Read
verpackungdesign-sarotti-cherry-hajok-1536x864

Designed by: Hajok Design | Country: Germany

Sarotti, a German brand known for its sugar-coated cherry, has “three different types of alcoholic pralines with whole cherries in its line-up.” The brand wanted to develop a packaging system that would connect with the customers emotionally and highlight its premium quality.

“The aim was to develop a modern, emotional packaging design that reflects the premium quality of the chocolates and also appeals to a younger target group. In addition, the packaging should encourage people to buy them as a gift. The intention was for the pack to be a visual highlight on any dining table to be eaten straight out of the box. The two-part cardboard box with an innovative opening mechanism complete with a vent cut-out was to be embellished with loving details to heighten the emotional appeal of the product.

Sarotti Cherry Packaging Design
Sarotti Cherry Packaging Design
Sarotti Cherry Packaging Design

The packaging

Sarotti teamed up with Hajok, a Hamburg-based design agency, to create packaging illustrations that would enhance the shelf value of the products. Hajok used a combination of red and pink along with cocoa-bean and cherry illustrations to attract customers.

“The HAJOK team really looked forward to the 360° storytelling! Both the interior as well as the exterior of the two-piece box are intrinsic parts of the on-pack design. Die-cut elements, cherry and cocoa-bean illustrations and the red and pink color scheme all combine to create an on-shelf presence that immediately catches the eye. The diamond shape is in a color that boldly contrasts to the background. This serves to stage the brand while the color coding stands for the respective flavor. This attention to detail reflects the premium quality of the pralines and the stylish and refreshingly different design makes CHERRY N° a real gem!

Previous
Next