The market is crowded with brands that offer milk alternatives. It is extremely difficult for a start-up to make a difference if it does not set itself apart from the crowd.
Simply Nuts is a cashew milk brand with “the highest percentage of cashew in Germany.”
Studio Oeding was approached by Simply Design “to develop a new consumer brand in the milk alternative segment based on intensive market and design analyses.”
“…The cashew drink product family consists of three varieties and was to be the first to be launched in the German FMCG market in fall 2021. The packaging design should visualize the brand and product concept and lead to a clear differentiation in the market and stand out.”
Studio Oeding, a Hamburg-based design solution studio, created illustrations for the packaging label that highlight “the brand’s natural qualities.” The maximalist design elements incorporated by the studio enhance the look and feel of the brand.
“Handmade illustrations with natural motifs from Benin’s jungle as well as a power animal per variety and together with the intense color code offer a clear differentiation with strong shelf impact as well as clear variety differentiation. Sustainability is important to the family and ranges from packaging materials to production processes. Plant-based packaging materials with 20% less CO2 emissions than usual are the start, and the increase in sustainable material selection is in line with the family values of sustainability, fairness and quality. Only whole cashews are processed and not roasted, which saves energy. And in the growing countries, the family business supports school construction projects, investing in the future.”