Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica
“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.
Outcome: Substantial increase in sales despite the declining market.”
Designed by Silje Blænes | Country: Australia “Premium London dry grin, with an emphasis on cinnamon. Made in South West 4 Clapham
Designed by BVD | Country: Sweden “The starting point for the design solution was the colour signal and the elegant, organic shape
Designed by Wink | Country: United States | Buy it “Rebel Green is a new breed of responsibly made products. Their fist
Designed by: PepsiCo Design & Innovation
Country: United States
Design by Neumeister | Country: Sweden | Fonts used: Neue Helvetica
“Input: Moist Snuff, a smokeless tobacco product placed under your upper lip, is widely associated with a blue-collar culture in Sweden. The company behind Skruf wanted to reposition the brand and appeal to a wider audience.
Output: New packaging in white that made the brand feel exclusive, luxurious, contemporary and unisex.
Outcome: Substantial increase in sales despite the declining market.”
