Designed by: PepsiCo Design & Innovation
Country: United States

Southern Comfort

Updated on May 27th, 2010  |  
1 Minute Read

Southern Comfort

Designed by Cue Inc. | Country: United States

“Southern Comfort is a liqueur that was originally created by a bartender in New Orleans in 1874. Unfortunately, the brand had lost that genuine connection to it’s origin, but we’ve used the city as inspiration for our work.

From imagery to iconography to typography, Southern Comfort is rooted in the culture of New Orleans. Little discoveries and idiosyncrasies of the place show up in the design details. Juxtapositions of new and old, bold and refined, familiar and unexpected, all contribute to delivering a sense true to New Orleans, where something surprising and new might be around the next corner.”

Southern Comfort

Southern Comfort

Southern Comfort

Popular designs

Churchill Wines

Designed by Interbrand | Country: United Kingdom “Interbrand has refreshed Churchill Wines identity and redesigned the packaging across all its port and

Great Divide Brewing Co.

Designed by Cultivator Advertising & Design | Country: United States | Fonts used: Knockout, Freehand 521 “Brief: Convey superior quality, hand-crafted beers.

Orontas

Designed by &or | Country: Canada “As Orontas grew in terms of product offerings we realized that we weren’t going to be

Designed by: PepsiCo Design & Innovation
Country: United States

Southern Comfort

1 Minute Read
southern1

Southern Comfort

Designed by Cue Inc. | Country: United States

“Southern Comfort is a liqueur that was originally created by a bartender in New Orleans in 1874. Unfortunately, the brand had lost that genuine connection to it’s origin, but we’ve used the city as inspiration for our work.

From imagery to iconography to typography, Southern Comfort is rooted in the culture of New Orleans. Little discoveries and idiosyncrasies of the place show up in the design details. Juxtapositions of new and old, bold and refined, familiar and unexpected, all contribute to delivering a sense true to New Orleans, where something surprising and new might be around the next corner.”

Southern Comfort

Southern Comfort

Southern Comfort

Previous
Next