Designed by: PepsiCo Design & Innovation
Country: United States

Spirit Tree

Updated on February 7th, 2014  |  
1 Minute Read

Spirit Tree

Designed by TAXI | Country: Canada

“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.

Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Popular designs

Foster’s

Designed by BrandMe | Country: United Kingdom “Heineken UK’s leading lager Foster’s has unveiled a radical branding redesign that emphasises its Australian

Packaging Redesign: Pique Teas

Pique combined their efforts with WhatCameNext, a Sydney-based design agency, to highlight its multidimensional story through packaging redesigns. Each product was assigned a unique identity with seven facets that portrayed the different pillars of the brand.

Schiesser

Designed by Hatch Berlin | Country: Germany “In collaboration with Claudia Hammerschmidt Hatch Berlin took care of the new package design of

Designed by: PepsiCo Design & Innovation
Country: United States

Spirit Tree

1 Minute Read
lovely-package-spirit-tree-cider-1

Spirit Tree

Designed by TAXI | Country: Canada

“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.

Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Spirit Tree

Previous
Next