Food Spa offers its customers products with excellent nutritional value and a “pleasurable consumption experience.” The company’s Spotless brand is a class of specially-designed food that has natural health-enhancing qualities. The branding and packaging reveal “the premium nature of these products,” which allows them to stand out from competitors.
“The ‘Spotless’ product line was developed in collaboration with scientists and is aimed at helping achieve personal health and fitness goals. Smaller and larger boxes of the products are available for one or four-week programs. Each box contains 7 or 28 individual packets of the product for the utmost consumption convenience. In addition, the products contain only natural ingredients for the highest nutritional benefits.”
Craft Mark Studio, the Kaunas-based design agency, was responsible for creating the packaging design of Spotless. The rich color palette highlights the new line of products’ natural health-boosting qualities. The typography enhances the overall look of the packaging and is “one of the main accents of the design.”
“We started by creating a premium-style brand logo incorporating natural symbols and representing a high-class product origin. We went for symmetrical shapes and rounded composition. Then, we proceeded with the packaging design for the entire “Spotless” product line… Various interactive elements, such as a goal countdown checklist placed on the side of the product packaging, add some extra oomph to the overall design and make the product more fun to consume.”