Designed by: PepsiCo Design & Innovation
Country: United States

Starbucks VIA

Updated on April 23rd, 2009  |  
1 Minute Read

starbucks1

Designed by Hornall Anderson | Country: United States | Fonts: Trade Gothic, Clarendon

“We were excited to again partner with our hometown coffee giant Starbucks for the launch of VIA, a category-breaking new ready-brew product. This is not your grandma’s ready-brew – VIA delivers the rich, strong flavor that has made Starbucks synonymous with good coffee across the globe, and part of our task was to differentiate it from the “instant coffee” category.

We delivered a comprehensive brand strategy, product identity and package design. The packaging evokes the warm, regional colors of Colombia and Italy, and the “unboxing” experience is further enriched by a number of discovered elements – a convenient-coffee manifesto, sipping tips, even a personal message from Howard Schultz. It’s taken 17 years to create a ready-brew product worthy of the name, but Starbucks VIA has already begun to erase the watered-down legacy of “instant coffee,” and we are excited to have played a role in that success.”

starbucks2

starbucks3

starbucks4

starbucks5

starbucks6

starbucks7

starbucks8

Popular designs

Student Work – Miles Cartwright

Designed by Miles Cartwright | Country: United States “This was an assignment to re-brand a major coffee company. I tried to give

Ital Caffé

Designed by Ingeni Gràfic | Country: Andorra “This Coffee tin is designed to be pure as the coffee inside. We played with colors that are

HIGH VIT

Designed by Moon Troops – Creative Agency | Country: Lithuania “HIGH VIT packaging design was meant to stress the functionality of these 3

Designed by: PepsiCo Design & Innovation
Country: United States

Starbucks VIA

1 Minute Read
starbucks1

starbucks1

Designed by Hornall Anderson | Country: United States | Fonts: Trade Gothic, Clarendon

“We were excited to again partner with our hometown coffee giant Starbucks for the launch of VIA, a category-breaking new ready-brew product. This is not your grandma’s ready-brew – VIA delivers the rich, strong flavor that has made Starbucks synonymous with good coffee across the globe, and part of our task was to differentiate it from the “instant coffee” category.

We delivered a comprehensive brand strategy, product identity and package design. The packaging evokes the warm, regional colors of Colombia and Italy, and the “unboxing” experience is further enriched by a number of discovered elements – a convenient-coffee manifesto, sipping tips, even a personal message from Howard Schultz. It’s taken 17 years to create a ready-brew product worthy of the name, but Starbucks VIA has already begun to erase the watered-down legacy of “instant coffee,” and we are excited to have played a role in that success.”

starbucks2

starbucks3

starbucks4

starbucks5

starbucks6

starbucks7

starbucks8

Previous
Next