Designed by: PepsiCo Design & Innovation
Country: United States

STIGA Table Tennis

Updated on February 27th, 2013  |  
1 Minute Read

STIGA Table Tennis

Designed by STIGA Sports | Country: Sweden

“The focus and idea was to appeal a younger target group to table tennis, since it has been a conservative sport in its look and appearance for years. So we started by changing the colors on the rubber of the table tennis bat to more brighter and colored rubbers. And then the table tennis bat itself became a part of the selling package by strict white and transparency. So the consumer directly can see that the table tennis sport have become more modern.”

STIGA Table Tennis

STIGA Table Tennis

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Designed by: PepsiCo Design & Innovation
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STIGA Table Tennis

1 Minute Read
lovely-package-stiga-table-tennis-1

STIGA Table Tennis

Designed by STIGA Sports | Country: Sweden

“The focus and idea was to appeal a younger target group to table tennis, since it has been a conservative sport in its look and appearance for years. So we started by changing the colors on the rubber of the table tennis bat to more brighter and colored rubbers. And then the table tennis bat itself became a part of the selling package by strict white and transparency. So the consumer directly can see that the table tennis sport have become more modern.”

STIGA Table Tennis

STIGA Table Tennis

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