Designed by Nicolaj Henriksen, Thorbjørn Gudnason, Christina Stougaard & Casper Holden | Country: Denmark
“A fictional school project redesigning Aalborg Jubilæums Akvavit. This product is a celebration of the 100 year anniversary of Aalborg Taffel Akvavit, 1846. Our intention with the redesign was to reach a younger target group, while still having the elderly consumers in mind.
We have made a new label for the new bottle, but kept the current traditional logotype. One of things that is recognizable with this liquor is it’s taste of oak, which we chose to highlight.
The gift packaging is handcrafted in oak, will be more expensive than just the bottle, and will be a preferable luxury choice as an anniversary present.”