Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Academy of Art University

Updated on July 22nd, 2011  |  
1 Minute Read

Student Work - Academy of Art University

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

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Student Work – Academy of Art University

1 Minute Read
lovely-package-costco1

Student Work - Academy of Art University

Designed by Adam Deleeuw, Laura Davis, Phoebe Mak & Harshyla Singh | Country: United States | Fonts: Gotham, Tungsten, Garamond Premier, Clarendon, URW Wood Type, FIdo

“We are students at the Academy of Art University, San Francisco. The following group project was done for Michael Osborne’s Package Design 4 class.

The assignment was to rebrand Costco, keeping in mind a brand matrix, that consists of a “House of brands” and “Branded house.” Kirkland being the dominant private brand for Costco was considered the “Branded house” and a line of hypothetical private labels were designed for the “House of brands.”

Within Kirkland, we categorized the brand into six lines:  bath, cleaning, paper goods, apparel, home and food products. Within the hypothetical private labels, we created the following : Ollie’s Baking Co. which is Costco’s bakery and cafe, Counter 74, a premium line of chef quality kitchen equipment, and Noc Noc which is an eco-friendly kid’s line. The entire project consisted of almost 80 – 100 fully comped items.”

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

Student Work - Academy of Art University

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