Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Alex Sophocles

Updated on October 21st, 2011  |  
1 Minute Read

Student Work - Alex Sophocles

Designed by Alex Sophocles | Country: United States

“The intention behind shifting Higgin’s Brand India Ink from a lower brow appeal to a higher brow appeal was necessary. The heritage of the ink dates back to 1888, so the elementary logo and the plastic bottle had to go. The result: a hand crafted and carefully stained wooden box containing an artisan-intended calligraphy kit with an aesthetic that fits the bill.”

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

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Student Work - Alex Sophocles

Designed by Alex Sophocles | Country: United States

“The intention behind shifting Higgin’s Brand India Ink from a lower brow appeal to a higher brow appeal was necessary. The heritage of the ink dates back to 1888, so the elementary logo and the plastic bottle had to go. The result: a hand crafted and carefully stained wooden box containing an artisan-intended calligraphy kit with an aesthetic that fits the bill.”

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

Student Work - Alex Sophocles

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