Designed by Ashley Gaffney | Country: United States

“I created a non-existing brand of women’s underwear that could be adopted as an in-house brand for Target. Hypothetically, this Target brand, ‘Undez’ would collaborate with AIGA to promote female designers in the industry and inform consumers of their impact on society through the design field. Each designer was matched to a personality, which also spoke to the style of the packaging. Conceptually, this simple store brand embodies a woman’s “underwear buying experience,” while pinpointing the main attractions of it from both a high and low end purchasing level.”