Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Collin Cummings

Updated on September 5th, 2012  |  
1 Minute Read

Student Work - Collin Cummings

Designed by Collin Cummings | Country: United States

“I fell in love with the idea of repackaging honey because of the timelessness of honey production. The process employed by honey bees hasn’t changed. To reference this highly industrial procedure, I chose a typographic direction that felt sterile. To counterbalance the type, I designed a few complicated and emergent patterns that hide behind the color of the honey when the bottle is full. As you use the product, the elegant patterns are revealed in a second layer as a homage to the beauty and timelessness of such a refined and perfected practice such as honey production.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Collin Cummings

1 Minute Read
lovley-package-collin-cummings

Student Work - Collin Cummings

Designed by Collin Cummings | Country: United States

“I fell in love with the idea of repackaging honey because of the timelessness of honey production. The process employed by honey bees hasn’t changed. To reference this highly industrial procedure, I chose a typographic direction that felt sterile. To counterbalance the type, I designed a few complicated and emergent patterns that hide behind the color of the honey when the bottle is full. As you use the product, the elegant patterns are revealed in a second layer as a homage to the beauty and timelessness of such a refined and perfected practice such as honey production.”

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