Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Emily Claire Guin

Updated on April 1st, 2015  |  
1 Minute Read

lovely-package-dash-1

Designed by Emily Claire Guin | Country: United States

“Dash – based in San Francisco – was founded in 2011 by two chefs who were both disenchanted and unsatisfied by the conventional market for purchase-ready seasonings. The pair saw a need for seasonings that would bring vibrancy to at-home cooking.Dash seasonings are all-natural, finely crafted blends of dried herbs, spices and fruits that elevate the home meal to gourmet refinement.

Dash is a luxury brand that appeals to the food connoisseur who values a gourmet at-home meal yet appreciates the convenience of a reliable pre-made blend.

Dash intends to wholesale to high-end national groceries and specialty stores (such as Whole Foods and Williams-Sonoma) as well as market its products through its online store.”

lovely-package-dash-2 lovely-package-dash-7 lovely-package-dash-4 lovely-package-dash-3 lovely-package-dash-6

“Dash fused two objectives: it is a progressive, modern company that honors tradition and craftsmanship of the past. Blending both historic and contemporary elements, the company is branded with a post-modern aesthetic. In particular, the branding references Victorian design for its eclectic nature and juxtaposition of hand-crafted and ornate with industrial mass-production.”

lovely-package-dash-5 lovely-package-dash-8 lovely-package-dash-9

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Designed by: PepsiCo Design & Innovation
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Student Work – Emily Claire Guin

1 Minute Read
lovely-package-dash-1

lovely-package-dash-1

Designed by Emily Claire Guin | Country: United States

“Dash – based in San Francisco – was founded in 2011 by two chefs who were both disenchanted and unsatisfied by the conventional market for purchase-ready seasonings. The pair saw a need for seasonings that would bring vibrancy to at-home cooking.Dash seasonings are all-natural, finely crafted blends of dried herbs, spices and fruits that elevate the home meal to gourmet refinement.

Dash is a luxury brand that appeals to the food connoisseur who values a gourmet at-home meal yet appreciates the convenience of a reliable pre-made blend.

Dash intends to wholesale to high-end national groceries and specialty stores (such as Whole Foods and Williams-Sonoma) as well as market its products through its online store.”

lovely-package-dash-2 lovely-package-dash-7 lovely-package-dash-4 lovely-package-dash-3 lovely-package-dash-6

“Dash fused two objectives: it is a progressive, modern company that honors tradition and craftsmanship of the past. Blending both historic and contemporary elements, the company is branded with a post-modern aesthetic. In particular, the branding references Victorian design for its eclectic nature and juxtaposition of hand-crafted and ornate with industrial mass-production.”

lovely-package-dash-5 lovely-package-dash-8 lovely-package-dash-9

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