Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Geneviève Côté

Updated on March 11th, 2010  |  
2 Minutes Read

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Designed by Geneviève Côté | Country: Canada

“If it is indirectly the quest of spices that led to the discovery of the Americas by Europeans, the passion has definitely not had much influence on American cuisine and, in fact, except salt, pepper marginal and some spices, we are collectively ignorant regarding all these subtleties that distinguish the food of men from that of animals.

Geneviève Côté studying at École de design | UQAM has investigated this issue and tried to solve some problems identified as a cause for the cultural deprivation. First, the spices should not be exposed to light and therefore; she must develop an opaque package. Secondly, the fact that spices are often poorly identified and badly presented, there is a problem of identification but also recovery to be solved. In short, we forget the contents of all bags lying in the bottom of the closet and therefore we don’t use them. The major concept was based on the recovery of the spice through a very graphic gesture.

Genevieve was very busy in developing those pretty triangular prisms for a large number of spices known and less known. The result is striking and the modular boxes allow very interesting geometrical configurations.”

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Via Packaging | UQAM

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Geneviève Côté

2 Minutes Read
gencote1

gencote1

Designed by Geneviève Côté | Country: Canada

“If it is indirectly the quest of spices that led to the discovery of the Americas by Europeans, the passion has definitely not had much influence on American cuisine and, in fact, except salt, pepper marginal and some spices, we are collectively ignorant regarding all these subtleties that distinguish the food of men from that of animals.

Geneviève Côté studying at École de design | UQAM has investigated this issue and tried to solve some problems identified as a cause for the cultural deprivation. First, the spices should not be exposed to light and therefore; she must develop an opaque package. Secondly, the fact that spices are often poorly identified and badly presented, there is a problem of identification but also recovery to be solved. In short, we forget the contents of all bags lying in the bottom of the closet and therefore we don’t use them. The major concept was based on the recovery of the spice through a very graphic gesture.

Genevieve was very busy in developing those pretty triangular prisms for a large number of spices known and less known. The result is striking and the modular boxes allow very interesting geometrical configurations.”

gencote2

gencote3

gencote4

Via Packaging | UQAM

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