Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Hannah Hart

Updated on April 27th, 2015  |  
2 Minutes Read

lovely-package-hannah-hart-1

Designed by Hannah Hart | Country: United States

“For this project I was assigned to create alcohol packaging, so I chose to do Mexican tequila. As I did my initial research, I was very inspired by the culture, arts and history of Mexico, specifically Talavera. Talavera is the word used to identify the beautiful handmade pottery and fine ceramics that are trademarks of Mexican craftsmanship.

Just as Mexican Talavera was created with strict standards and regulations in order to preserve the expert nature of its craft, I expect every bottle of my tequila to be crafted in this same way; with precise ingredients and regulations that go into making every bottle a beyond tasteful experience.

To give each bottle of tequila the utmost feeling of prestige, I incorporated an important element in Mexican culture and history: Mayan gods. Religion played an enormous role in talavera ceramics so I wanted to make these characters come to life on each bottle in a sophisticated, yet lively way. I drew a series of illustrations on what I believed the Mexican gods would look like. The gods that are seen on the substrates are: Yum Kaax, The God of Nature; Chaac: The God of Rain; and Kinich Ahau: The God of the Sun. The illustrations were then transferred to the bottles using acetone and touched up by hand with a sharpie.”

lovely-package-hannah-hart-2 lovely-package-hannah-hart-3 lovely-package-hannah-hart-4 lovely-package-hannah-hart-5 lovely-package-hannah-hart-6 lovely-package-hannah-hart-7 lovely-package-hannah-hart-8 lovely-package-hannah-hart-9

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Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Hannah Hart

2 Minutes Read
lovely-package-hannah-hart-1

lovely-package-hannah-hart-1

Designed by Hannah Hart | Country: United States

“For this project I was assigned to create alcohol packaging, so I chose to do Mexican tequila. As I did my initial research, I was very inspired by the culture, arts and history of Mexico, specifically Talavera. Talavera is the word used to identify the beautiful handmade pottery and fine ceramics that are trademarks of Mexican craftsmanship.

Just as Mexican Talavera was created with strict standards and regulations in order to preserve the expert nature of its craft, I expect every bottle of my tequila to be crafted in this same way; with precise ingredients and regulations that go into making every bottle a beyond tasteful experience.

To give each bottle of tequila the utmost feeling of prestige, I incorporated an important element in Mexican culture and history: Mayan gods. Religion played an enormous role in talavera ceramics so I wanted to make these characters come to life on each bottle in a sophisticated, yet lively way. I drew a series of illustrations on what I believed the Mexican gods would look like. The gods that are seen on the substrates are: Yum Kaax, The God of Nature; Chaac: The God of Rain; and Kinich Ahau: The God of the Sun. The illustrations were then transferred to the bottles using acetone and touched up by hand with a sharpie.”

lovely-package-hannah-hart-2 lovely-package-hannah-hart-3 lovely-package-hannah-hart-4 lovely-package-hannah-hart-5 lovely-package-hannah-hart-6 lovely-package-hannah-hart-7 lovely-package-hannah-hart-8 lovely-package-hannah-hart-9

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