Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Heesang Lee

Updated on June 5th, 2012  |  
1 Minute Read

Student Work - Heesang Lee

Designed by Heesang Lee | Country: United States

“I usually purchase 100 blades set for myself  because it is convenient as it lasts more than one year. Most people usually use #11 blade, but there are 14 more different type of blades and we need a different kind of blades in occasion. I found information on the package is hard to interpret because it is explained as a small diagram placing in the bottom. My focus on this new design is consumers can easily know what they need at a glance. Firstly I redesigned X-Acto logo. The ‘X’ is a stenciled letter that becomes a symbolic mark for X-Acto knife. Then I simplified information of the package, the numbers in the center are the blades number, and the back illustrations show the shape of blades.”

Student Work - Heesang Lee

Student Work - Heesang Lee

Student Work - Heesang Lee

Student Work - Heesang Lee

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Designed by: PepsiCo Design & Innovation
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Student Work – Heesang Lee

1 Minute Read
lovely-package-hee-sang1

Student Work - Heesang Lee

Designed by Heesang Lee | Country: United States

“I usually purchase 100 blades set for myself  because it is convenient as it lasts more than one year. Most people usually use #11 blade, but there are 14 more different type of blades and we need a different kind of blades in occasion. I found information on the package is hard to interpret because it is explained as a small diagram placing in the bottom. My focus on this new design is consumers can easily know what they need at a glance. Firstly I redesigned X-Acto logo. The ‘X’ is a stenciled letter that becomes a symbolic mark for X-Acto knife. Then I simplified information of the package, the numbers in the center are the blades number, and the back illustrations show the shape of blades.”

Student Work - Heesang Lee

Student Work - Heesang Lee

Student Work - Heesang Lee

Student Work - Heesang Lee

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