Designed by Joy Lin | Country: United States
“The reusable X-ACTO packaging recognizes the user’s every need in terms of transport, storage, usage, and disposal. Additionally, the compartmentalized design ensures that all of your precision tools are safely and conveniently accessible.
Packaging looks as if it could have actually been cut out with an X-ACTO blade. The material is stacked B-fluted corrugated, die cut and printed using soy-based flexographic inks. The packaging is meant to be portable and reusable.”
“The Hustler redesign celebrates the erotic duality of masculinity and femininity. With the idea of two becoming one, Hustler shifts its focus towards couples, thus expanding its market and re-establishing itself as a leader in the sex industry.
The objective was to redesign Hustler’s identity and packaging, which are currently outdated and losing market share. The sex products will be sold both in Hustler’s retail stores and on its website.
The new Hustler accentuates the dual relationship of the couple. Products are featured in a two-fold nature, playing with relation, contrast, and penetration. Moreover, the redesigned brand reaches out to a broad demographic, targeting both heterosexual and homosexual couples. Its sleek surfaces, subtle wording, and erotic forms differentiate the brand from its competitors.”