Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Julian Yeo

Updated on October 4th, 2011  |  
1 Minute Read

Student Work - Julian Yeo

Designed by Julian Yeo | Country: Australia | Font: VAG Rounded

“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”

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Student Work – Julian Yeo

1 Minute Read
lovely-package-julian-yeo1

Student Work - Julian Yeo

Designed by Julian Yeo | Country: Australia | Font: VAG Rounded

“The brand is named Real Juice with the idea of how the brand should be. That is friendly and subtly quirky. ‘VAG Rounded’ is used for the logotype to suit the characteristics of the brand. Real Juice is aimed at mid market consumers. I wanted to create a sense of familiarity and comfort by borrowing the fundamental aesthetics of real fruits. That is achieved through minimal and careful execution via photography and typography.”

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