Designed by Klingsholm / Larsen / Saguate / Ekern / Aas
“The challenge was to pick a typical Norwegian product and redesign the packaging for international launch, primarily in France. Pay attention to cultural differences and design the package so that it stands out in the typical french retail environment.
We chose to promote the already well known Norwegian salmon. As this is an already popular product in France, we decided to focus on a specific type of prepared salmon called Gravlaks. In addition to a standard package containing the usual sliced pieces, we also designed a longer, narrower package containing smaller slices ready to eat. The project was exhibited in France at Axe Sud, a french school of graphic arts and visual communication.”