Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Kyla Tom

Updated on August 26th, 2011  |  
1 Minute Read

Student Work - Kyla Tom

Designed by Kyla Tom | Country: United States

“yum. is a playful and fictional chocolate bar brand I created for a class in college. We had to create a brand identity and theme as well as the packaging. The idea behind yum. is to embrace the simplicity of chocolate. Chocolate is a joyful experience that can be felt as soon as it hits the tongue. Ultimately, this experience can be summed up in one word: yum. Color pops were brought in to a stark white background to hint at the burst of flavor and the fulfilling experience as soon as the chocolate is eaten. When the packaging is opened, the chocolate bars smile, bringing in a fun and playful nature to the brand. Simple, delicious chocolate. That is yum.”

Student Work - Kyla Tom

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Designed by: PepsiCo Design & Innovation
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Student Work – Kyla Tom

1 Minute Read
lovely-package-yum2

Student Work - Kyla Tom

Designed by Kyla Tom | Country: United States

“yum. is a playful and fictional chocolate bar brand I created for a class in college. We had to create a brand identity and theme as well as the packaging. The idea behind yum. is to embrace the simplicity of chocolate. Chocolate is a joyful experience that can be felt as soon as it hits the tongue. Ultimately, this experience can be summed up in one word: yum. Color pops were brought in to a stark white background to hint at the burst of flavor and the fulfilling experience as soon as the chocolate is eaten. When the packaging is opened, the chocolate bars smile, bringing in a fun and playful nature to the brand. Simple, delicious chocolate. That is yum.”

Student Work - Kyla Tom

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