Designed by: PepsiCo Design & Innovation
Country: United States

Student Work – Mark Johnson

Updated on January 6th, 2011  |  
1 Minute Read

Student Work - Mark Johnson

Designed by Mark Johnson | Country: United States

“One of the five in-store brands living inside of Best Buy, Dynex has had an aesthetic following that looks like it fell out of 1989. Looking to revitalize the Dynex brand, I decided to start from the ground up, using an iso-grid as a foundation. In order to revitalize the brand I introduced a new logo as well as new reduced packaging, which contains large and easily identifiable technical drawings.”

Student Work - Mark Johnson

Student Work - Mark Johnson

Student Work - Mark Johnson

Student Work - Mark Johnson

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Student Work – Mark Johnson

1 Minute Read
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Student Work - Mark Johnson

Designed by Mark Johnson | Country: United States

“One of the five in-store brands living inside of Best Buy, Dynex has had an aesthetic following that looks like it fell out of 1989. Looking to revitalize the Dynex brand, I decided to start from the ground up, using an iso-grid as a foundation. In order to revitalize the brand I introduced a new logo as well as new reduced packaging, which contains large and easily identifiable technical drawings.”

Student Work - Mark Johnson

Student Work - Mark Johnson

Student Work - Mark Johnson

Student Work - Mark Johnson

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