Designed by Omar Tehawkho | Country: Israel

“These are mock-ups for a packaging concept i came up with for a rebranding project we had during “character design” class. For my project i chose to rebrand “MEM”, which is a shaving cream brand consumed mostly by older men and even older barbers.

The general concept was the simple and traditional “be a man” vibe all shaving products seem to go by, but i chose a different kind of “man”, the ol’ fashioned yet young and hip kind. so throughout the whole procces i tried to keep an “old times-vintage” feel going, while lightening things up with proud and silly tales of simple manly insight.”