Designed by Ron Keren | Country: Israel

“A concept store specialising in the selling of sea food and guiding the customer through the step by step process; choosing a product from the broad range of exotic raw materials, appropriate handling and storage, through to ideal preparation techniques.

The packaging of the products has been custom designed to ensure that quality and freshness are maintained. Each package is accompanied with a general culinary explanation specific to the product it contains. Visual language techniques were employed throughout the project in the format of sea-food icons. The clean and clear lines provide the customer with an easy and informative pathway to connect with the culinary world under the sea.”