Located in the United Arab Emirates, Suisri is a leading industrial maintenance equipment company in the country. In addition to providing necessary maintenance tools to factories, the company finances small industries.
Suisri approached a Cairo-based creative artist, Hossam Hassan, to create compelling packaging and branding for the company. Hossam created an attractive logo for the company, which can set the brand apart from its competitors. Furthermore, he created a packaging system that would be both attractive and simple.
“The boxes are designed to fit the corporate identity, in addition to making them suitable for shipping and storage conditions, and the yellow color is chosen on the back of the package so that it is visible to people. In addition to the blue color for reassurance and caution and to bring confidence among consumers, and the red color for care and attention.”
The centerpiece of the packaging design is the logo. Inspired by the shape of metal gear, the Suisri logo portrays the company’s “product-making cycle.” Furthermore, yellow enhances the shelf value of the product because it is a shade easily visible to people.
“Create a logo inspired by the shape of a metal gear. The gear element represents the company’s product-making cycle. In addition to being easy to remember by users around the world and being the backbone of the industry over all years
Choosing the yellow color so that it is bright and visible to people, in addition to using the red color to suggest great care, caution and attention, and the blue color also means depth, trust, loyalty, wisdom, trust, stability, faith and intelligence.”