Designed by: PepsiCo Design & Innovation
Country: United States

The Divining Rod

Updated on June 11th, 2012  |  
1 Minute Read

The Divining Rod

Designed by Chanda Williams | Country: United States

“Brand  and Package Design for “The Divinging Rod”. The first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.

The winemaker and family member Marc Mondavi is a skilled “water witch/dowser” (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century — thus the imagery I developed for the brand.”

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The Divining Rod

1 Minute Read
lovely-package-the-divining-rod

The Divining Rod

Designed by Chanda Williams | Country: United States

“Brand  and Package Design for “The Divinging Rod”. The first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.

The winemaker and family member Marc Mondavi is a skilled “water witch/dowser” (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century — thus the imagery I developed for the brand.”

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