Designed by: PepsiCo Design & Innovation
Country: United States

The Gild

Updated on September 10th, 2013  |  
1 Minute Read

The Gild

Designed by Pearlfisher | Country: United Kingdom

“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.

Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.

Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”

The Gild

The Gild

The Gild

The Gild

The Gild

Popular designs

Brothers Coffee Roasters

Designed by Verse | Country: Australia “Coming from a science background, Nathan (the roaster behind Brothers Coffee Roasters) has approached roasting coffee

Influence by Fruits & Passion

Designed by Bertuch | Country: Canada The combination of glass and wood is becoming ever more popular in package design. This home

Brouwerij ‘t Ij

Designed by Redthumb | Country: The Netherlands “Brouwerij ‘t Ij is an independent microbrewery, based under a windmill on the side of

Designed by: PepsiCo Design & Innovation
Country: United States

The Gild

1 Minute Read
lovely-package-the-gild-1

The Gild

Designed by Pearlfisher | Country: United Kingdom

“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.

Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.

Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”

The Gild

The Gild

The Gild

The Gild

The Gild

Previous
Next