Designed by: PepsiCo Design & Innovation
Country: United States

The Mesa Series

Updated on August 17th, 2011  |  
2 Minutes Read

The Mesa Series

Designed by Ruska, Martín, Associates | Country: Germany

“A premium wine that actually costs more than 25 euros is offered for a far lower price: A fantastic bargain for the wine connoisseur! For their client Wein & Vinos, Berlin based design studio Ruska, Martín, Associates developed a design concept and made this offer possible by presenting a classy wine as a simple, no-name table wine with a white label. The idea behind the “Mesa/8” as the first wine of a series called the “Mesa Project” was to help Spanish vintners clear their vaults for next year‘s vintage without ruining their reputation by selling their best wines at knockdown prices. The limited run of 18,500 bottles of “Mesa/8”, the first edition, was sold out within two days.

The Mesa Series

With its label design, taking the terms “white label” and “table wine” literally, the origin of the wine is kept secret. Nevertheless, the distinguished appearance of the nameless wine gives off an air of the high-class Spanish delicacy to be found inside. The subject was stamped with shiny white foil on the label of white uncoated paper.

“Mesa/8” (“Table 8”) is a reference to gastronomy jargon, where the “table number” corresponds to the sale price, which amounts to a maximum of half of the original price. The repeated motive: Tables from around the world, from international artists and illustrators, performed in various styles from etching to construction plan. Furthermore, the label encourages the viewer to take a guess at the mysterious origin: A hint at the high-class wine-growing region is given by the geographic coordinates printed on the front. The “Mesa” series has now already grown to eight

 

Popular designs

Anchor Cheddar

Designed by Elmwood | Country: United Kingdom “Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range

Shure Special Edition Microphone

Designed by MiresBall | Country: United States “To commemorate the 75th anniversary of the iconic Unidyne® 55 Microphone, Shure produced a limited

Waks Nature Candles

Designed by The Design Shop | Country: Greece “Hellenic Candle Company created Waks Nature, a brand new line of hand-made aromatic candles,

Designed by: PepsiCo Design & Innovation
Country: United States

The Mesa Series

2 Minutes Read
lovely-package-the-mesa-series1

The Mesa Series

Designed by Ruska, Martín, Associates | Country: Germany

“A premium wine that actually costs more than 25 euros is offered for a far lower price: A fantastic bargain for the wine connoisseur! For their client Wein & Vinos, Berlin based design studio Ruska, Martín, Associates developed a design concept and made this offer possible by presenting a classy wine as a simple, no-name table wine with a white label. The idea behind the “Mesa/8” as the first wine of a series called the “Mesa Project” was to help Spanish vintners clear their vaults for next year‘s vintage without ruining their reputation by selling their best wines at knockdown prices. The limited run of 18,500 bottles of “Mesa/8”, the first edition, was sold out within two days.

The Mesa Series

With its label design, taking the terms “white label” and “table wine” literally, the origin of the wine is kept secret. Nevertheless, the distinguished appearance of the nameless wine gives off an air of the high-class Spanish delicacy to be found inside. The subject was stamped with shiny white foil on the label of white uncoated paper.

“Mesa/8” (“Table 8”) is a reference to gastronomy jargon, where the “table number” corresponds to the sale price, which amounts to a maximum of half of the original price. The repeated motive: Tables from around the world, from international artists and illustrators, performed in various styles from etching to construction plan. Furthermore, the label encourages the viewer to take a guess at the mysterious origin: A hint at the high-class wine-growing region is given by the geographic coordinates printed on the front. The “Mesa” series has now already grown to eight

 

Previous
Next