Designed by: PepsiCo Design & Innovation
Country: United States

The Pop Shoppe

Updated on June 9th, 2009  |  
1 Minute Read

popshoppe1

Designed by AmoebaCorp | Country: Canada

“Imagine you have a new client who wants to relaunch a 1970’s Canadian icon. And not just any Canadian icon: The Pop Shoppe. Who doesn’t remember that bottle? That label? Those crazy colours and flavours.

So what do you do?

We decided to not just rely on our memories so we went into research to see what consumers remembered. And then we leveraged what we learned across the repackaging, the in-store collateral, website and all the other consumer toughpoints we could think of.”

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Designed by: PepsiCo Design & Innovation
Country: United States

The Pop Shoppe

1 Minute Read
popshoppe1

popshoppe1

Designed by AmoebaCorp | Country: Canada

“Imagine you have a new client who wants to relaunch a 1970’s Canadian icon. And not just any Canadian icon: The Pop Shoppe. Who doesn’t remember that bottle? That label? Those crazy colours and flavours.

So what do you do?

We decided to not just rely on our memories so we went into research to see what consumers remembered. And then we leveraged what we learned across the repackaging, the in-store collateral, website and all the other consumer toughpoints we could think of.”

popshoppe2

popshoppe3

popshoppe4

popshoppe5

popshoppe6

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