Designed by: PepsiCo Design & Innovation
Country: United States

The Tasting Bench

Updated on December 5th, 2012  |  
1 Minute Read

The Tasting Bench

Designed by Be Friendly | Country: Australia

‘This branding and packaging is for a monthly curated wine club The Tasting Bench.

Our goal was to avoid the old wine clichés while expressing clearly what The Tasting Bench is about, to an aesthetically savvy key market.

The twelve sequential multicoloured dots represents the monthly wine deliveries and also evoke an image of a dozen boxed wines. The slab serif type creates a visual base, or bench, which forms the basis of the branding and the business.

The packaging utilises a simple outline of a wine bottle to immediately communicate the contents of the box, re-enforcing the ethos that the wine is always most important at The Tasting Bench; not the price and not the amount of gold foil on the label. The ingredients; wine x4, tasting cards x4, love x lots, further communicate the simplicity and honesty of The Tasting Bench philosophy.

The box ingeniously ships four bottles of wine securely, allowing for the fact the each month the four bottles will most likely be completely different shapes.”

The Tasting Bench

The Tasting Bench

Popular designs

Lanjaron Mineral Water

Designed by Grupo Berro & Tridimage | Country: Argentina “The new Lanjaron Mineral Water package design is the result of a strategic

Ugmonk 4th Anniversary

Designed by Jeff Sheldon | Country: United States “To celebrate 4 years of Ugmonk we created a special Limited Edition 4th Anniversary Set featuring

Packaging Design: The Untold Story Of Kentucky Whiskey

“Released in collaboration with the Kentucky Black Bourbon Guild–with a bottle designed by Stranger & Stranger–The Untold Story will help write a new narrative of American whiskey, in annual “chapters,” with each iteration telling another aspect of how African Americans have contributed to the spirits industry…”

Designed by: PepsiCo Design & Innovation
Country: United States

The Tasting Bench

1 Minute Read
lovely-package-the-tasting-bench-1

The Tasting Bench

Designed by Be Friendly | Country: Australia

‘This branding and packaging is for a monthly curated wine club The Tasting Bench.

Our goal was to avoid the old wine clichés while expressing clearly what The Tasting Bench is about, to an aesthetically savvy key market.

The twelve sequential multicoloured dots represents the monthly wine deliveries and also evoke an image of a dozen boxed wines. The slab serif type creates a visual base, or bench, which forms the basis of the branding and the business.

The packaging utilises a simple outline of a wine bottle to immediately communicate the contents of the box, re-enforcing the ethos that the wine is always most important at The Tasting Bench; not the price and not the amount of gold foil on the label. The ingredients; wine x4, tasting cards x4, love x lots, further communicate the simplicity and honesty of The Tasting Bench philosophy.

The box ingeniously ships four bottles of wine securely, allowing for the fact the each month the four bottles will most likely be completely different shapes.”

The Tasting Bench

The Tasting Bench

Previous
Next