Designed by: PepsiCo Design & Innovation
Country: United States

Theurel & Thomas

Updated on May 28th, 2010  |  
1 Minute Read

Theurel & Thomas

Designed by Anagram | Country: Mexico

“Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.”

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

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Designed by: PepsiCo Design & Innovation
Country: United States

Theurel & Thomas

1 Minute Read
theurel1

Theurel & Thomas

Designed by Anagram | Country: Mexico

“Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.”

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

Theurel & Thomas

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