Big brands, design agencies, branding gurus, and creative professionals will tell you that we are in the golden age of minimalistic designs. From logos to fashion to interior designs, minimalist designs are here to stay. With that said, you should avoid being influenced by trends. While current fads may look great, your designs will only remain relevant as long as they are trending. The best designs do not follow trends, but focus on communicating their brand personality in the best possible way. The Three Cedars Vodka is a prime example of packaging done right.
Designed by Pavement, a San Francisco Bay Area-based award-winning design and branding studio, the typography is the centerpiece of the packaging design. The elegant cursive script sits handsomely over a rustic label, making the packaging design alluring. While the design is simple, it is not minimalistic. The packaging design is a fitting tribute to the colonial history of the Hudson Valley.
Pavement mentions the following:
“…Their Three Cedars Vodka is distilled from 100% New York corn sourced from local organic farmers and hand-distilled using only three natural ingredients. To capture this promise, a hand-lettered preamble adorns the package, boldly announcing the quality of the ingredients and region of the distillery’s namesake. The lettering style is influenced by and pays homage to the Colonial history of the Hudson Valley, creating an uncomplicated and sleek look sure to attract today’s discerning craft spirits consumers.”