Three Ships, a multi-award-winning South African whiskey brand, boasts of providing luxury spirits of exceptional quality. The brand aims at leading the South African whiskey market by sharing high-quality spirits. The whiskey makers are known for experimenting with new techniques that help enhance the drinking experience of the consumers.
“Three Ships is a multi-awarded local brand that aims to lead the South African whisky revolution, offering pioneering innovation and exceptional quality. The brand’s master distiller, Andy Watts, is a renowned industry maverick who is continually experimenting with new processes and techniques. At the turn of the millennium – midnight 2020 – Watts had a spark of inspiration. He set out to create an aged whisky that would be a rare experience.”
Three Ships partnered with Just Design, a Cape Town-based branding agency, to create packaging designs that would focus on the story of the brand. One of the highlights of the packaging is the infographics-styled calendar, which shares the brand story.
“Just Design came up with an Infographic styled, calendar concept that enabled a wealth of information to be captured on the carton. The design details tell the story of the brand, including all the highlights that have taken place over its aging process. An innovative experiential element is printed in duo UV inks that light up with a supplied torch. Inspiring engagement and memorability.
The circular navigating device proved so powerful that it became the concept for all marketing and was translated across multimedia. Foils and textures, layers and embellishments all reflect the quality of the whisky itself.”