Designed by: PepsiCo Design & Innovation
Country: United States

Tom Lane x Air Jordan

Updated on April 26th, 2012  |  
1 Minute Read

Tom Lane x Air Jordan

Designed by Tom Lane | Country: United Kingdom

“Air Jordan 2012 ‘Year of the Dragon’ is a collaboration between Tom Lane & Air Jordan.  What started out as a packaging artwork commission snowballed after the first round of visuals and extend to include artwork for the shoe, a bag, some apparel, and a few more things to come.

The commission was to create a look and feel that bridged the gap between ancient chinese cultural references and the Air Jordan story. Whilst also bringing an edge of luxury and prestige to the forefront. Another challenge was to create a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so the artwork needed to be able to expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.”

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Popular designs

Fischer Audio

Designed by Fischer Audio | Country: Russia “Fischer Audio headphones were developed with the help of state of the art technology, framed in

Vodka 14

Designed by Jonathan Weiss | Country: United States “Altitude Spirits tasked me with creating a consumer package for Vodka 14, their organic craft-distilled

Chattanooga Whiskey 100

Designed by Tennessee Stillhouse | Country: United States “Chattanooga Whiskey 100 is the first whiskey to be legally produced in Chattanooga in 100

Designed by: PepsiCo Design & Innovation
Country: United States

Tom Lane x Air Jordan

1 Minute Read
lovely-package-tom-lane-air-jordan1

Tom Lane x Air Jordan

Designed by Tom Lane | Country: United Kingdom

“Air Jordan 2012 ‘Year of the Dragon’ is a collaboration between Tom Lane & Air Jordan.  What started out as a packaging artwork commission snowballed after the first round of visuals and extend to include artwork for the shoe, a bag, some apparel, and a few more things to come.

The commission was to create a look and feel that bridged the gap between ancient chinese cultural references and the Air Jordan story. Whilst also bringing an edge of luxury and prestige to the forefront. Another challenge was to create a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so the artwork needed to be able to expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.”

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Tom Lane x Air Jordan

Previous slide
Next slide