Designed by Tom Lane | Country: United Kingdom
“Air Jordan 2012 ‘Year of the Dragon’ is a collaboration between Tom Lane & Air Jordan. What started out as a packaging artwork commission snowballed after the first round of visuals and extend to include artwork for the shoe, a bag, some apparel, and a few more things to come.
The commission was to create a look and feel that bridged the gap between ancient chinese cultural references and the Air Jordan story. Whilst also bringing an edge of luxury and prestige to the forefront. Another challenge was to create a system to the design so that it could adapt to different size boxes and be rejigged by the Air Jordan designers. The final box size was yet to be fully determined so the artwork needed to be able to expand in width and height. All the elements therefore had to be individual so they could be shifted around without destroying the overall effect.”