Designed by: PepsiCo Design & Innovation
Country: United States

Tru Bru

Updated on August 21st, 2014  |  
1 Minute Read

Tru Bru

Designed by Epic | Country: Australia

“Tru Bru, meaning ‘true flavour, brewery fresh’, is a high-tech system of take-home craft beer. With the bottles the primary vehicle and a great opportunity for customer interaction, a clear and engaging brand was developed around the uniquely branded glassware.

Three characters were developed for the three bottle sizes: Boris the bear (the ‘growler’), Fitzherbert Sinclair (the ‘squealer’) and Coco Voltaire (the ‘whistler’). Fables were written to profile each character and personality, whilst driving engagement to a wider audience. Naming, identity, store fit-out, collateral, apparel and proprietary drinking glasses completed the project.”

Tru Bru

Tru Bru

Tru Bru

Tru Bru

Tru Bru

Tru Bru

Tru Bru

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Tru Bru

1 Minute Read
lovely-package-tru-bru-1

Tru Bru

Designed by Epic | Country: Australia

“Tru Bru, meaning ‘true flavour, brewery fresh’, is a high-tech system of take-home craft beer. With the bottles the primary vehicle and a great opportunity for customer interaction, a clear and engaging brand was developed around the uniquely branded glassware.

Three characters were developed for the three bottle sizes: Boris the bear (the ‘growler’), Fitzherbert Sinclair (the ‘squealer’) and Coco Voltaire (the ‘whistler’). Fables were written to profile each character and personality, whilst driving engagement to a wider audience. Naming, identity, store fit-out, collateral, apparel and proprietary drinking glasses completed the project.”

Tru Bru

Tru Bru

Tru Bru

Tru Bru

Tru Bru

Tru Bru

Tru Bru

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